ZERO to a MILLION: the hardest part of marketing
A blueprint for entrepreneurs ready to dominate their market through science, storytelling, and psychological insight.
Beyond Brilliance: Mastering Marketing Fundamentals
Many entrepreneurs, though brilliant and tenacious, stumble due to outdated marketing ideas. This book confronts those limitations head-on, offering a fresh perspective grounded in data, psychology, and effective storytelling. It's not about stroking egos; it's about providing actionable strategies to win in a competitive landscape.
Outdated Ideas
Relying on old strategies that no longer resonate with today's audience.
Misinformed Strategies
Implementing tactics without a solid understanding of market dynamics.
Blind Spots
Ignoring the psychological motivations that drive consumer behavior.
The Death of Gut Instinct: Embracing Data-Driven Decisions
The era of marketing based on gut instinct or clever catchphrases is dead. To win, you must master the fusion of science and storytelling. This involves disciplined discovery, data-driven decisions, and relentless engagement. It's about seeing through the noise and understanding the motivations of your audience with strategies grounded in psychological insight and technological precision.
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Disciplined Discovery
Systematically exploring and understanding market dynamics.
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Data-Driven Decisions
Making informed choices based on solid data and analysis.
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Relentless Engagement
Continuously connecting with and understanding your audience.
Challenge Everything: The Path to Market Domination
This book challenges everything you think you know about marketing. It's for those who are ready to dominate—not follow trends or tinker with gimmicks. By understanding the motivations of your audience and outthinking your competitors, you'll craft strategies grounded in psychological insight and technological precision.
Analyze
Market landscape, competitors.
Understand
Audience psychology.
Innovate
Create unique strategies.
Adapt
Continuously refine based on data.
Positioning for Success: Standing Out in a Noisy World
No matter how revolutionary your product, failure is inevitable if you can't position it effectively. This book provides the tools to cut through the noise and connect with your audience on a psychological level. Adapt to the data, refine your approach, and dominate your market.
Define Your Niche
Identify a specific segment of the market to target.
Craft Your Message
Develop a compelling and unique value proposition.
Communicate Consistently
Reinforce your message across all channels.
The Psychology of Connection: Engage on a Deeper Level
Effective marketing requires a deep understanding of your audience's psychological motivations. This involves empathy, understanding their needs, and crafting messages that resonate on a personal level. By tapping into these psychological drivers, you can create more meaningful and impactful connections.
Research audience needs and pain points.
Craft personalized messaging that resonates.
Build authentic relationships with your audience.
From Zero to Million: A Marketing Blueprint
This book isn't just another marketing guide; it's a blueprint for how to win in an increasingly competitive marketplace. It's about mastering the fusion of science and storytelling to cut through the noise and dominate your market. Get ready to challenge everything you think you know about marketing and unlock your full potential.
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Data Analysis
2
Psychological Insight
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Strategic Positioning
Ready to Dominate? Join the pre-order list today!
If you're ready to dominate your market, it's time to dive into the strategies outlined in 'ZERO to a MILLION.' This is more than a marketing book—it's your pathway to outthinking competitors and mastering effective communication.
10X
Your Growth
Accelerate your startup trajectory.
1M
Your Reach
Expand your customer base.
About the Author
Atma is a growth alchemist and author of the upcoming ZERO to a MILLION – the hardest part of marketing, a battle-tested guide fusing data, psychology, and storytelling. With 20+ years of experience, he’s scaled startups from 0 to 1.8M in just 16 months and now drives strategy as CMO of New York’s disruptive agency Growth Bastards.
His credibility stems from a rare trifecta: academic rigor (Journalism, Educational Psychology, scholarly pursuits in Marketing Psychology), hands-on mentorship for hundreds of startups via WIX and WeWork, and authorship of Startup Genius (Amazon), a playbook for entrepreneurial innovation.
A philosopher-practitioner, Atma merges Eastern esotericism with Western analytics to decode human behavior. He advises brands on cutting through noise to connect authentically. Multilingual and trained in psychological profiling, he dissects cultural and psychological drivers others overlook. Off the clock, he serves as a New York EMT—proof that his commitment to saving ventures mirrors his dedication to saving lives.
ZERO to a MILLION distills his unapologetic truth: Marketing mastery demands equal parts science, soul, and ruthless discipline. For founders ready to abandon ego and embrace insight, Atma is the guide they’ve been missing.